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Print: Nokia MP3 Phones

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Very nice art direction of POP, JAZZ, ROCK and INDIA.

Tagline: Hear every detail
Agency: Bates Singapore
Award: Asia Pacific Advertising Festival, 2006 (The Best of Print Craft) for Retoushing/Image Manipulation - Single


Print: Playboy Cut

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TV ADS : New Sony Bravia Advert

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The new sony bravia advert filmed at a Glasgow towerblock on 25th July 2006. Barrels of paint packed with explosives covered a block of flats. It is the follow up to the San Fransisco bouncing balls advert.

70,000 litres of paint
358 single bottle bombs
33 sextuple air cluster bombs
22 Triple hung cluster bombs
268 mortars
33 Triple Mortars
22 Double mortars
358 meters of weld
330 meters of steel pipe
57 km of copper wire


TVAD: Roddick vs. Pong

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Funny ad for American Express with Andy Roddick. There is a also an online game where you can try to beat Pong yourself. Check it out here.
Agency: Ogilvy.

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Social: WWF. Save trees

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Nice adveriting from China. I dont’ know who made this, but is a great idea! If you know the agency, please comment!

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TV ADS: Greenpeace Against SUVs

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Ambient: Busvertising

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The bus has been used to show a house full of girls having fun with an AXE guy. Now, this would not be news anywhere in the world, except that this bus have been done in Dubai. A cosmopolitan, but still conservative muslim country. Agency: Lowe, Dubai



Built for the kill. Now on National Geographic Channel.

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Print: They need you!

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The campaign was made at Euro RSCG, Thailand. It's a public service campaign for the protection of animals. The headline reads: They need you. More than 200,000 handicapped animals in Thailand left living a hard life.

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Other: (Ex)Wife - The Brand

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headline:

Hi Steven,

Do I have your attention now?
I know all about her, you dirty, sneaky, immoral, unfaithful, poorly-endowed slimeball. Everything's caught on tape. Your (soon-to-be-ex)Wife, Emily

p.s. I paid for this billboard from OUR joint bank account.



Tech tags:


Print: Slim Fast Fast

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Agency: Grey Mexico, S.A. DE C.V.
Client: Slim Fast

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TVAD: Sprite - Friendship Is Overrated

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Pretty funny demonstrating what good friends are for...
A TV Commercial for Sprite 'Friendship Is Overrated'

Tech Tags:


TVAD: Apple - iBox

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A spoof on Apple products, introducing the new Apple gaming console.



Does it work?


Print: Gotcha!

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Print: Toyota Land Cruiser

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Agency: Saatchi & Saatchi Poland AD: Bartek Grala, CW: Daniel Piecka

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Guerilla & Viral: Superman is BACK!

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An interesting guerilla idea for the launch of Superman Returns in Antwerp.

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Print: Fashion Against Lung Cancer

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Ad was placed in fashion magazines.

Agency: Foote Cone & Belding, Singapore

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This funny video is the latest piece in the marketing drive from Paramount to promote the Al Gore's film: An inconvenient Truth!
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Print: Self promo Ad promo

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Print: Perfetti Largest Confectionery

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Copy: Perfetti – India’s Largest Confectionery Company
Agency : Ogilvy & Mather – Singapore
Award: Asia Pacific Advertising Festival (AP AdFest), 2006 (Bronze) for Campaign

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New Media: Lubricant billboards

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Agency: Grey Worldwide

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New Media: Meet a Giraffe

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Interesting use of outdoor to promote the arrivals of giraffes at a local zoo.

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New Media: 446 foot long shark

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To promote its Shark Week, airing July 30 - August 4, Discovery Channel has hung a 446 foot long inflatable shark atop its Silver Spring, MD building. To accompany the inflatable shark, street teams with pun-filled names like Bight University Chewleaders, will roam the streets of New York.


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Print: Smart is Safe

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headline: Reinforced steel structure in the whole range

Agency: Contrapunto, Madrid
Creative Director: Antonio Montero, Jose Mª Cornejo, Fernando Galindo
Copywriter: Mikel Etxeberria
Art Director: Leandro Cacioli

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Print: WFF Arms of Destruction

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headline:
Toxic emissions are the worst threat for wildlife.

Agency: Contrapunto, Madrid
Creative Director: Antonio Montero, Jaime Chávarri, Iván De Dios
Copywriter: Jaime Chávarri, Lis Torrón
Art Director: Iván De Dios

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Print: Rodasol Deaths

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Print: Horror Helmet

1 comments


Don't let accidents end in a horror. Wear a bicycle helmet.

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New Media: Burger King The Movie

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We hear (we like to say things like "we hear" 'cos it makes us feel more important than just admitting that we've read it on the Consumerist) that CBP and Burger King decided to up the ante of in-movies product placement as we know it from FedEx: The movie (aka Castaway) or Starbucks: Return of the Coffee (for some reason some called it K-Pax) .

Yes, CBP and BK (gotta love those acronyms) decided to make the whole movie themselves. Which the quality of most Hollywood production hitting our screens recently, it could be one of the better movies of the year (although we're not sure what year it will be, yet).

The plot will focus on an apartment above a BK outlet and the referencies mentioned by the authors sound pretty good: "Garden State," "Napoleon Dynamite," "Raising Victor Vargas" and "What's Eating Gilbert Grape?".


Print: PS2 Idols

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Maybe not as philosophical as the famous PS2 ads by TBWA Paris, but definitely just as beautiful and impactful.

Agency: BBDO Chile, Santiago
Creative Director: Cristian Schinadeerman
Copywriter: Matias Lopez, Marcelo Correa
Art Director: Emerson Navarrete, Fernando Riveros
Photographer: Lautaro
Illustrator: Ricardo Salamanca
Typographer: Fernando Riveros

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Print: Ford Ranger XLT

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Copy: New Ford Ranger XLT. Coming Soon.
Teasing campaign for Ford done by Ogilvy.

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Direct: NEMO PIECES

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A DM idea for the launch of the film 'Find Nemo'. This little DM was sent to Media Planners across agencies.

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Print: Veja

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From the agency/client relationship who won last years'... pretty much everthing there is to win with their campaign typography campaign twisting "war/peace" to form Geroge Bush's face comes the second instalment of this great idea - Victory/Defeat.

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Guerilla & Viral: CBS' egg-vertising

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This fall you could have an ad for breakfast.

The US TV network CBS announced that in September and October it is going to use a new medium to attract viewers to their shows - eggs in the supermarkets. CBS' copywriters refer to it as "egg-vertising" (oh my, how original) and there's going to be 25 million of these fragile yet powerful medium.

Their slogans for each show make a nice connection with the medium, though. A few examples: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”)

Inventor of the whole technology is EggFusion.

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Print: Pianegonda - very me

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Person who wears Pianegonda jewelry is different. They don’t accept other people’s directions and resists the usual expectations.

Copy: very me

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Print: Sportlist with power of cursors

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New campaign for Sportlist with very nice art-direction.

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