<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d20986705\x26blogName\x3dAdArena+SEX+SELLS++(Advertising+and+D...\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dSILVER\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttps://adarena.blogspot.com/search\x26blogLocale\x3dsk_SK\x26v\x3d2\x26homepageUrl\x3dhttp://adarena.blogspot.com/\x26vt\x3d-6624824622041787072', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>



Ambient: Nokia Live Advertising


E-mail this post



Remember me (?)



All personal information that you provide here will be governed by the Privacy Policy of Blogger.com. More...





Nokia steps forward in its search of new ways geared to reach young target.“Look at me” is a new live advertising action created by Marketingvivo, using shop windows, in the areas frequented by the young target at night, with excellent visibility, to promote the Nokia 5300.
Shop windows were rented after the shop hours and converted it into dancing scenes were an actor is dancing, at the music of his Nokia.
The core of the communication was: the personal relationship that each individual establishes with his music, thanks to Nokia.

AdArena related links:
Watch lectures of marketing and advertising gurus here.
via


0 Responses to “Ambient: Nokia Live Advertising”

Leave a Reply

      Convert to boldConvert to italicConvert to link

 



Web AdArena


Blogarama Google PR™ - Post your Page Rank with MyGooglePageRank.com